Press Release

January 23, 2007

Response Analytics, Inc. Raises $4.25 Million

Company the Leader in Advanced Optimization Analytic Software for Financial Services Companies

Funds Will Drive Continued Expansion of the Next Generation Technology for Optimizing Customer Demand

SCOTTSDALE, Ariz.--(BUSINESS WIRE) - Response Analytics, Inc., a software and services provider which leverages the power of advanced analytics to optimize customer demand for financial services companies, announced it has completed its latest round of funding at $4.25 million. These funds will be used to build on the initial funding used to develop the Company’s software application and will accelerate market expansion and business development. New investors include RWI Ventures and Peninsula Equity Partners.

According to Donald A. Lucas, General Partner of RWI Ventures, “Response Analytics is a proven team. They have already made significant progress and are working with many top financial services firms that want to leverage the power of advanced analytics to drive their growth. As pioneers of these types of solutions, they bring a unique perspective and first-hand knowledge of the problems financial services firms are facing and the limitations of the available solutions.”

According to Brent Lippman CEO of Response Analytics, Inc, “We are honored to have investors like RWI Ventures and Peninsula Equity as our partners in this venture. Each provides a keen perspective on business that will benefit the growth and development of Response Analytics and its customers.”

According to Brian Smith, General Partner of Peninsula Equity Partners, “By concentrating on financial services, Response Analytics can bring to the financial services market some of the same demand optimization benefits enjoyed by other industries. This management team has a successful track record and has a deep understanding of the financial services industry. They have what it takes to drive marketing analytics for the financial services industry to the next level.”

Investors

rwilogo

RWI Ventures
RWI Ventures is a Menlo Park, CA based venture capital firm that focuses on information technology and life science investments. The firm takes a hands-on approach and participates as an active investor, providing strategic advice, financial guidance and extensive contacts.

Peninsula Equity Partners
Peninsula invests in exceptional, early-stage companies across the technology spectrum and focuses on capital efficient companies in the software, infrastructure, services and healthcare IT sectors.

Peninsula focuses on companies where there is unparalleled commitment, drive and passion by the entrepreneurs and then works hard alongside the entrepreneurs to make those companies successful. Having been in the business for more than 15 years, the Peninsula team understands the nature of building companies and believes that the entrepreneurial spirit is essential for the success of any early-stage company. Peninsula brings this spirit along with its capital, perspective and insight to help build the next generation of great companies.

About Response Analytics, Inc.
Response Analytics, Inc. is singularly focused on delivering next-generation demand optimization solutions to the financial industry. Visit Response Analytics, e-mail Info@ResponseAnalytics.com or call 480.429.4480 x103 for more information.

Media Contact:
Larry Negrich
Vice President, Global Marketing
Response Analytics,Inc.
480.429.4480 x103
Contact by email


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		WHITE PAPER / ARTICLES TRADE SHOWS PRESS RELEASES Press Release January 23, 2007 Response Analytics, Inc. Raises $4.25 Million Company the Leader in Advanced Optimization Analytic Software for Financial Services Companies Funds Will Drive Continued Expansion of the Next Generation Technology for Optimizing Customer Demand SCOTTSDALE, Ariz.--(BUSINESS WIRE) - Response Analytics, Inc., a software and services provider which leverages the power of advanced analytics to optimize customer demand for financial services companies, announced it has completed its latest round of funding at $4.25 million. These funds will be used to build on the initial funding used to develop the Company’s software application and will accelerate market expansion and business development. New investors include RWI Ventures and Peninsula Equity Partners. According to Donald A. Lucas, General Partner of RWI Ventures, “Response Analytics is a proven team. They have already made significant progress and are working with many top financial services firms that want to leverage the power of advanced analytics to drive their growth. As pioneers of these types of solutions, they bring a unique perspective and first-hand knowledge of the problems financial services firms are facing and the limitations of the available solutions.” According to Brent Lippman CEO of Response Analytics, Inc, “We are honored to have investors like RWI Ventures and Peninsula Equity as our partners in this venture. Each provides a keen perspective on business that will benefit the growth and development of Response Analytics and its customers.” According to Brian Smith, General Partner of Peninsula Equity Partners, “By concentrating on financial services, Response Analytics can bring to the financial services market some of the same demand optimization benefits enjoyed by other industries. This management team has a successful track record and has a deep understanding of the financial services industry. They have what it takes to drive marketing analytics for the financial services industry to the next level.” Investors RWI Ventures RWI Ventures is a Menlo Park, CA based venture capital firm that focuses on information technology and life science investments. The firm takes a hands-on approach and participates as an active investor, providing strategic advice, financial guidance and extensive contacts. Peninsula Equity Partners Peninsula invests in exceptional, early-stage companies across the technology spectrum and focuses on capital efficient companies in the software, infrastructure, services and healthcare IT sectors. Peninsula focuses on companies where there is unparalleled commitment, drive and passion by the entrepreneurs and then works hard alongside the entrepreneurs to make those companies successful. Having been in the business for more than 15 years, the Peninsula team understands the nature of building companies and believes that the entrepreneurial spirit is essential for the success of any early-stage company. Peninsula brings this spirit along with its capital, perspective and insight to help build the next generation of great companies. About Response Analytics, Inc. Response Analytics, Inc. is singularly focused on delivering next-generation demand optimization solutions to the financial industry. Visit Response Analytics, e-mail Info@ResponseAnalytics.com or call 480.429.4480 x103 for more information. Media Contact: Larry Negrich Vice President, Global Marketing Response Analytics,Inc. 480.429.4480 x103 Contact by email
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